Pricing
We publish where our fees start, so you can decide whether we are the right fit before we speak. Every engagement is confirmed in a written proposal with a fixed scope.
A focused project with a fixed end date
From £9,500 per project
An opening, a relaunch, a new product or a single campaign that has to land.
Most chosen
Our core retainer for ambitious businesses
From £4,500 a month
Businesses that want steady national coverage, links that lift search and a place in AI answers.
Full-scale PR for category leaders
From £9,000 a month
Multi-site groups, estates and brands with national ambitions and several audiences.
PR is priced on senior time, so the cost depends on how much creative, research and outreach work your goals need. Four things make the biggest difference.
One set of travel editors is a different job from travel, food, business and property desks at once.
Surveys, data analysis and design add real cost, and usually real results. Reactive commentary costs less.
A new opening has natural news value. An established business needs more creative work to earn attention.
Launch deadlines, crisis support and seasonal peaks all need more senior time in a shorter window.
Very few agencies publish prices. These are the most reliable public benchmarks we could find, so you can judge any proposal you receive, including ours.
| Type of engagement | Typical fee | Source |
|---|---|---|
| Boutique or regional PR agency retainer | £3,500 to £6,500 a month | United Press, 2026 |
| Mid-tier specialist agency retainer | £7,000 to £12,000 a month | United Press, 2026 |
| Top independent agency retainer | £12,000 to £25,000 a month | United Press, 2026 |
| Average independent UK agency retainer (61 agencies) | About £4,700 a month (median about £3,600) | Essential Content, 2024 |
| Average digital PR contract, UK respondents | About $5,200 a month | BuzzStream survey, 2026 |
We sit in the upper half of the boutique range. That reflects senior people doing the work, campaigns built for national titles and reporting that covers search and AI visibility as well as coverage.
Some agencies charge per link, often a few hundred pounds each. It is easy to compare, but it rewards quantity over quality and nudges agencies towards sites that exist to sell links. Google's spam policies are clear that links bought to manipulate rankings are spam. For a premium brand the downside is not worth it. We are paid for the work and report every link honestly.
FAQs
Most UK agencies charge a monthly retainer. Published benchmarks put boutique and regional agencies at around £3,500 to £6,500 a month, mid-tier specialists at £7,000 to £12,000, and top independents at £12,000 to £25,000. Our retainers start from £4,500 a month.
Per-link pricing rewards volume over quality and pushes agencies towards weaker sites. Google's spam policies treat links bought to manipulate rankings as spam. We are paid for the work, so our only incentive is coverage that is worth having.
Retainers start with a three-month minimum, because campaigns take several weeks to create and pitch and search benefits build over months. After that they run on 30 days notice.
Photography, video, events, travel for journalists, paid survey panels and any paid distribution are quoted separately and only spent with your approval. Prices exclude VAT.
Yes. A launch or single campaign is a good way to test the relationship. Launch projects start from £9,500 and have a fixed scope and end date.