About us
PR with Cotswold taste and national ambition
We started Cotswold PR because the region's best businesses were being served by two kinds of agency, and neither was quite right.
Why Cotswold PR exists
Cotswold PR is a senior-led digital PR agency for premium businesses in and around the Cotswolds. We combine the storytelling and media relationships of a lifestyle PR firm with the measurement of a search agency.
On one side, lifestyle and luxury PR firms win beautiful coverage but rarely look at what it does for search, or whether it makes a business more likely to be recommended by the AI tools customers now use to plan and buy. On the other, digital PR agencies are brilliant at earning links for national e-commerce brands, but a country-house hotel, a family estate or a prep school needs more care than a link-bait campaign.
We sit between the two. Every story we tell is chosen for the titles your customers read, protected with the care a premium brand needs, and planned so that the same coverage builds your reputation, your search rankings and your place in AI answers.
Why the Cotswolds
Few regions attract as much national attention for their size. The Cotswolds draws around 23 million visitors a year, and its hotels, pubs, farm shops, makers and homes are fixtures of the national travel, food, property and lifestyle pages.
That attention is an advantage, but it also raises the bar. Editors know the area well, so a story has to be genuinely new to stand out. Knowing what has already been written, which journalists care about what, and how the seasons shape the news agenda is a large part of what we bring.
What we believe
Six promises we make to every client
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Senior people on every account
The strategist you meet is the person who writes your pitches. No handing you to a junior once the contract is signed.
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We know the Cotswold market
Country-house hotels, estates, farm shops, interiors studios and schools. We understand the customers, seasons and sensitivities.
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Traditional craft, digital results
The relationships and storytelling of a lifestyle PR firm, measured with the rigour of a search agency.
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Built for AI search
Earned coverage is what AI assistants cite. We track whether ChatGPT, Gemini and Google AI Overviews recommend you, and work to make them.
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Clean, ethical links
We never sell links by the unit or place paid content dressed as editorial. Every link is earned, so it cannot come back to hurt you.
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Transparent pricing
We publish where our fees start and agree the scope in writing, so you know exactly what you are paying for before we begin.
We are a good fit if
- You run a premium business with a genuine point of difference
- You want national recognition, not just local listings
- You can handle more demand when it comes
- You think in years, not weeks
We are probably not right if
- You need leads next week (paid search is the better tool)
- You want guaranteed placements or a set number of links
- You are looking for the cheapest quote