Guides
Guides to PR, press and AI search
Practical, plain-English advice for owners and marketing leads who want to understand how PR works before they spend a penny on it.
- Digital PR
What is digital PR?
What digital PR is, how it differs from traditional PR, why it matters for Google and AI search, what it costs and how to measure it, with practical examples.
Read the guide - Hiring an agency
How to choose a PR agency (and the questions to ask)
How to choose a PR agency: when to hire one, what to look for, the questions to ask, red flags, typical UK costs and contract terms, and a brief template.
Read the guide - AI search
How to get your brand mentioned in ChatGPT and AI Overviews
How to rank in AI Overviews and get mentioned in ChatGPT: how AI tools choose sources, what GEO really is, practical steps to take yourself and how to check.
Read the guide - Press coverage
How to get press coverage for your business
How to get press coverage for your business: find stories editors want, choose the right journalists, pitch well, respect lead times and measure results.
Read the guide - Press coverage
How to write a press release (with a free template)
How to write a press release journalists will actually read: the anatomy, what editors want, a worked example and a free template you can copy today.
Read the guide - Hiring an agency
What does a PR agency actually do?
What does a PR company do? The day-to-day work, the main services, how agencies are structured and paid, what a typical month looks like and what PR cannot do.
Read the guide - Digital PR
Digital PR campaigns: types, examples and how to build one
Digital PR campaigns explained: the main types and their pros and cons for premium brands, how to build a campaign step by step, and ideas for Cotswold sectors.
Read the guide