What should a PR agency in Bath do for your business?
A PR agency working with Bath businesses should win coverage beyond the city’s own titles, in the national travel, food, wellness and style pages your customers read, and make that coverage earn the links and mentions that lift you in Google and AI search. Cotswold PR works with premium businesses across Bath and the southern Cotswolds: hotels, spas, restaurants, independent retailers, beauty and wellness brands, wedding venues and the country-house hotels in the villages around the city.
Bath gives journalists plenty of reasons to write. The challenge is that they have written about the obvious ones many times before.
Bath’s economy: heritage, wellbeing and independent brands
Bath is one of very few places where the whole city is the attraction.
World Heritage, twice over. The City of Bath was inscribed as a World Heritage Site in 1987 and received a second inscription in 2021 as one of the Great Spa Towns of Europe, making it a rare double-inscribed site. That status shapes everything from planning to the kind of visitor the city attracts.
Spa and wellbeing. Bath has been a spa city since the Romans. The Roman Baths welcomed 1,061,240 visitors in 2023, making them the second most visited attraction in England outside London after Stonehenge, and Thermae Bath Spa describes itself as Britain’s only day spa featuring Bath’s natural thermal waters. Around them has grown a cluster of spas, clinics, beauty brands and wellness businesses, a sector the national press covers constantly.
A visitor city with international reach. Bath accounts for 28.7% of all staying visits to the West of England, and 36.1% of international staying visits. Its hotels, restaurants and shops sell to people who have seen the best of other cities and compare accordingly.
Independent retail and makers. Bath’s streets are full of independent fashion, homeware, food and beauty brands, many of which sell well beyond the city online. For them, national coverage and search visibility matter as much as footfall.
Bath and the southern Cotswolds
Bath is where the Cotswolds end. The Cotswold Way runs 102 miles from Chipping Campden to Bath, and Bath and North East Somerset is one of the 15 local authority areas the Cotswolds National Landscape spans. The countryside north and east of the city holds some of the region’s most storied places and businesses.
- Castle Combe, often described as the prettiest village in England, has appeared in films including Stardust and War Horse.
- Lucknam Park at Colerne, where Hywel Jones has now held a Michelin star for 21 consecutive years.
- Tetbury, with its antiques and interiors shops and Highgrove, the private residence of the King and Queen, just outside the town.
- Malmesbury, named the South West regional winner in the Sunday Times Best Places to Live 2026.
For a country-house hotel, a wedding venue or an interiors business in these villages, Bath is the nearest city and the Cotswolds is the story. We pitch both.
Why Bath businesses need national reach
Bath’s local media is lively and well read, and a feature in Bath Life or an interview on BBC Radio Bristol builds trust close to home. But most of Bath’s premium businesses depend on people who live elsewhere: weekenders from London, international visitors, couples choosing a wedding venue, online customers across the UK.
Those people decide from the national press, specialist titles, Instagram and, increasingly, AI assistants. Ask ChatGPT for the best spa hotel near Bath and it will name a handful of places, drawing on what trusted publications have written about them. If you are not in those publications, you are unlikely to be in the answer. Our AI search visibility service explains how we track and improve that.
Coverage in respected titles also earns links from trusted sites, which is one of the strongest signals Google uses when deciding who ranks for competitive searches. One good story does all three jobs: reputation, rankings and AI visibility.
The Bath media picture
Locally, the Bath Chronicle and Somerset Live cover news across the city, and the Bath Echo publishes independent daily news. Bath Life and The Bath Magazine are the glossy titles for style, dining and business, and the Bath Life Awards are a fixture of the city’s business calendar. BBC Radio Bristol covers Bath and north east Somerset, and Cotswold Life reaches the villages beyond.
Nationally, Bath’s hotels and restaurants suit travel and food editors at The Times, The Telegraph and Condé Nast Traveller. Spas and beauty brands suit the wellness and beauty desks at the weekend supplements and the glossy monthlies. Homes, interiors and country houses suit Country Life and House & Garden. We pitch local and national together, because a story that lands well in the city often gives a national journalist the lead.
How we work with Bath businesses
- We start with a story-mining workshop to find the angles, data and people journalists will care about.
- We plan around Bath’s calendar, from the Jane Austen Festival in September and the Christmas season to spring weddings and the summer travel pages.
- Every idea gets a named target list before we pitch it, and senior people do the pitching.
- You get a monthly report covering coverage, links, rankings, AI mentions and, where we can track them, enquiries and bookings.
Spas, clinics and beauty brands can read more on our wellness, spa and beauty PR page. And if you need footfall next weekend, local advertising will do more than PR, and we will say so.
Areas we cover around Bath
We work with businesses in the city and across the southern Cotswolds: Castle Combe, Colerne, Marshfield, Malmesbury, Tetbury and the villages in between. For the rest of the region, see the areas we cover. To talk about your business, book a discovery call.