Digital PR agency for the Cotswolds
We put exceptional hotels, estates, restaurants and brands in front of the national press, then turn that coverage into links, stronger Google rankings and recommendations from AI assistants.
No-obligation call
A 30-minute call with a senior strategist. We will look at your business first, and tell you honestly whether PR is right for you.
84%
of the sources AI assistants cite are earned media. Paid content makes up just 0.3%.
66%
of journalists rely on PR-provided content for story ideas, more than any other source.
88%
of journalists immediately ignore pitches outside their beat. That is why we pitch one to one.
8%
of searches end in a click on a normal result when Google shows an AI summary, down from 15%.
What digital PR does
Every campaign we run is planned to build your reputation, your search rankings and your place in AI answers at the same time.
Coverage in the national newspapers, luxury magazines, travel pages and trade titles your customers trust and act on.
Links from respected news sites are among the strongest signals of authority. Earned properly, they lift you for the searches that bring customers.
ChatGPT, Gemini and Google's AI Overviews build their answers from trusted journalism. We work to make your name part of the answer.
Services
From a single launch to an always-on press office. One senior team, one plan, one monthly report.
Story-led campaigns that earn national coverage, authoritative links and a place in AI answers.
Find out moreAn always-on press office: media relations, launches, openings and reactive comment.
Find out moreGet your brand named and cited by ChatGPT, Gemini and Google AI Overviews.
Find out moreEarned links from trusted news sites that lift your Google rankings, safely.
Find out moreCalm, fast counsel when something goes wrong, and protection before it does.
Find out moreMake your founder and leaders the trusted voices in your field.
Find out moreConfident, on-message interviews for print, radio, TV and podcasts.
Find out moreMost clients combine two or three services. Tell us your goals and we will recommend a plan.
Get in touchLocal knowledge, national reach
Few places in Britain are written about as often. Farm shops become national talking points, village pubs make the Sunday supplements and country-house hotels set the agenda for British travel. That attention is an advantage for every business here, if the stories are told well.
23m
visitors a year to the Cotswolds, spending more than £1bn and supporting 23,000 jobs. Cotswolds National Landscape
787
square miles: the largest National Landscape in England, spanning 15 local authorities. Cotswolds National Landscape
£412k
average house price in Cotswold District, the highest in the South West. ONS, June 2026
£274m
estimated value of a single Cheltenham Festival to the local economy. The Jockey Club, 2023
Where Cotswold stories belong
The titles we build campaigns for. Listed as targets, not as past coverage.
National press
Luxury and lifestyle
Travel, food and drink
Regional
Sectors
Every sector has its own titles, seasons and sensitivities. We know which journalists cover your world.
Discreet, considered PR for premium brands, estates and experiences that trade on reputation.
PR for country-house hotels, inns, members' clubs and boutique stays, built around the reviews and lists guests trust.
PR for restaurants, gastropubs, farm shops, producers, distilleries, breweries and vineyards.
Responsible, well-timed PR for attractions, experiences, holiday lets, estates and destinations.
PR for estate agents, developers and prime country property specialists, built on data and expert commentary.
PR for interior designers, architects, makers and home brands, from finished projects to new collections.
Careful, evidence-led PR for spas, retreats, clinics and beauty brands whose customers buy on trust.
PR for wedding venues, planners, suppliers, event spaces and festivals that need the right bookings, not just more of them.
PR for fashion labels, country clothing, jewellers, boutiques and ecommerce brands that want coverage which sells.
Credible PR for tech, cyber, wealth, legal and professional firms with a national story to tell.
How we work
We find the stories inside your business.
A deep-dive workshop with you and your team, an audit of your coverage, links and AI visibility against competitors, and a clear view of which titles your customers actually read.
We turn them into ideas journalists want.
Campaign concepts built on original data, expert comment, visual assets and genuine news hooks, each tested against the question every editor asks: why would my readers care, and why now?
We take them to the right people, personally.
Tailored, one-to-one outreach to the journalists, editors and producers who cover your world. No mass press release blasts, no bought placements, no links you would be embarrassed by.
We report on what matters to your business.
Coverage, the quality of links earned, search rankings, AI mentions and, wherever we can track them, enquiries and bookings. In plain English, every month.
Campaign thinking
Three illustrations of how we find stories in Cotswold businesses. Example concepts, not past client work.
Rank the villages near a country-house hotel by night-sky quality using national light pollution mapping, then pair it with a stargazing package. A travel story, a data story and a booking reason in one.
Headline we would aim for: The Cotswold villages where you can still see the Milky Way
Combine official house price data with rail journey times to show where London sellers get the most home within 90 minutes of Paddington, with the agent as the expert voice.
Headline we would aim for: The Cotswold towns where a London flat buys a family house
Trace every ingredient in a farm shop Sunday lunch back to the field it came from, map the miles and film the producers. Built for food pages, regional TV and social.
Headline we would aim for: The Sunday roast that never left the county
Why Cotswold PR
The strategist you meet is the person who writes your pitches. No handing you to a junior once the contract is signed.
Country-house hotels, estates, farm shops, interiors studios and schools. We understand the customers, seasons and sensitivities.
The relationships and storytelling of a lifestyle PR firm, measured with the rigour of a search agency.
Earned coverage is what AI assistants cite. We track whether ChatGPT, Gemini and Google AI Overviews recommend you, and work to make them.
We never sell links by the unit or place paid content dressed as editorial. Every link is earned, so it cannot come back to hurt you.
We publish where our fees start and agree the scope in writing, so you know exactly what you are paying for before we begin.
Pricing
We publish where our prices start, so you can decide if we are the right fit before we speak.
A focused project with a fixed end date
From £9,500 per project
An opening, a relaunch, a new product or a single campaign that has to land.
Most chosen
Our core retainer for ambitious businesses
From £4,500 a month
Businesses that want steady national coverage, links that lift search and a place in AI answers.
Full-scale PR for category leaders
From £9,000 a month
Multi-site groups, estates and brands with national ambitions and several audiences.
FAQs
A digital PR agency earns coverage for your business in online newspapers, magazines and specialist sites. Unlike traditional PR, it also plans that coverage to build links and brand mentions, so the same story lifts your reputation, your Google rankings and your visibility in AI assistants such as ChatGPT and Google AI Overviews.
Our retainers start from £4,500 a month and launch projects from £9,500, excluding VAT. Published UK surveys put the average independent agency retainer at around £4,700 a month, with top independents charging £12,000 or more. See our pricing page for what each level includes.
First coverage typically lands four to eight weeks into a campaign. Search and AI visibility build over three to six months as links and mentions accumulate, which is why retainers start with a three-month minimum.
No. Respected titles decide for themselves what to publish, and guaranteed placements usually mean paid or low-quality ones. We agree clear targets, report honestly against them and change course if something is not working.
It is the most reliable route we know of. Muck Rack's analysis of 25 million AI citations found 84% came from earned media and only 0.3% from paid content. AI assistants repeat what trusted publications say, so being written about in the right places is how you become part of the answer.
The Cotswolds is our speciality, and we know its media, seasons and customers well. We also work with premium UK brands whose customers look like Cotswold customers, wherever they are based.